Mercado Esperanza – a vibrant community market –was born out of a collaboration between Elijah’s Promise, New Brunswick Tomorrow, and coLAB Arts to celebrate the food, arts and culture of New Brunswick’s diverse Latino community.
Vendors of Mercado Esperanza are given a unique opportunity to showcase their talents, make money, and enhance their skillsets. A partnership with Rising Tide Capital also offers entrepreneurial coaching, training, and loan consultation.
“Over a short time, Mercado has become a known and well-liked community event. It has built up an audience and become part of the fabric of the community. There have been festivals and events related to Mexican holidays before, but largely just one-off festivals. This is the only kind of community gathering space that happens regularly.” — Charles Bergman, New Brunswick Tomorrow.